Automobile Websites

Optimizing your automobile website for your customers is the first step to attracting organic traffic. With the increasing difficulty of ranking up on Google, every automobile dealer should focus on SEO strategies shared by Certahosting blog– both on and off-page.

A report from Certahosting shows that most car shoppers will only view two dealerships when looking to buy a new vehicle, thus, increasing the importance of optimizing your automobile website.

Unlike other businesses, car dealerships are difficult. Therefore, their marketing strategies will be a little bit complex. Luckily, there are easy tips to optimize your automobile sites, and this includes:

Use Keywords

Keywords are crucial in SEO, especially for auto dealer websites. Make sure your content has keywords in areas such as Meta tags, titles, and descriptions. We recommend long tail keywords since they have less competition. For optimal ranking, maintain between 2 and 4% keyword usage.

Add Meta Description and URLs

Use a URL that is inclusive of your keywords. Before viewers decide on whether to check your site, they go through the meta description. Ensure your meta is well-crafted to attract potential buyers and improve your ranking.

Focus on the Content

Content is everything! Include the main keywords in the first 100 words of your content. So, whenever buyers skim through the URL, Meta description, and content, they are prompted to read on.

Consider using H1 and H2 tags. Your content should have heading 1 and heading 2. Only one of the headings should be inclusive of the main keyword.

Optimize Your Image and Video

Always include at least one image in your content. Add a name and text with a target keyword. The image will be hinting on your website content to Google.

Shoppers are visual people, and they rely on what they see to make decisions. Visuals are influencers when it comes to marketing. Videos and images will bring your website to life, but do note that you can’t just use any random video or picture.

Optimize these images by using high-quality photos, taking actual shots of the vehicle, and uploading all relevant images. Consider adding walk-through videos too. This is to help the shopper explore the car, which brings about a real connection.

Consider the User Experience

Navigation may not appear exciting when building your site, but is a crucial aspect to consider. Better navigation brings about better user experience.

To optimize your website, you need to upgrade and make your website responsive. According to Google, user experience is a crucial aspect when it comes to SEO ranking.

Navigation within your website should be easy and quick for any device. With the increased use of mobile phones to surf the internet, your website should work well for both mobiles and computers. Also, your site should load fast.

Better user experience involves making it easy for shoppers to locate items and exceeding expectations of your potential buyers. User experience may also depend on your web hosting company. Therefore, be careful when choosing a web hosting service.

Use Internal Links

Internal links are essential for SEO ranking. Outbound links help discover content within your web page. With right linking strategies, Google recognizes the site to have high-quality information, which translates to a higher ranking.

For best results, add between 3 to 5 interesting and valuable internal links that are in line with your web pages.

Conclusion

With the tips above, you can be sure your automobile website will rank up in no time. Remember, your web hosting company affects the user experience, so give them a try.

Surprisingly, W.O. Bentley was initially opposed to the concept of Le Mans, citing it as an unnecessary tournament to run the cars under such rough conditions. But the Bentley boys changed his mind by winning five of the six Le Mans 24-hour races between 1924 and 1930.

To honour the brand’s close association with the historic event over several years, the city of Le Mans has renamed a street to celebrate the indomitable spirit of the Bentley Boys. The street will now be named as ‘Rue des Bentley Boys’.

Celebrations to Celebrate the Catenary

A special parade lap will feature 25 Bentley Models before the start of this year’s Le Mans race to honour the completion of 100 years of the company. The parade will be led by the 2003 Le Mans winner – the EXP Speed 8.

A new display will also be put in place on the trackside 24 Hours of Le Mans Museum, featuring the rich heritage of Bentley racing cars. Furthermore, replicas of the Speed 8 and Speed 6 will be put in place to honour the six Bentley victories at Le Mans.

The Legacy of Bentley Boys

The Bentley boys not only won five of the six Le Mans races between 1924 and 1930, but they also showed an abominable spirit that got Bentley Motors the recognition it deserved. The team was undoubtedly an important part of the company’s success over the years.

W.O. Bentley first worked with “Bentley Boy’ John Duff to prepare a machine for the 1924 Le Mans race, getting the first ever win for its company that year. The adventurous group further went on to win four consecutive races between 1927 and 1930, dominating one of the toughest endurance races on this planet.

The Bentley Girls also worked along with the Bentley Boys to break the stereotype and show the world their spirit and will to make a difference. Every part of their hard work contributed to creating a legacy that the company stands on today.

History was about to be made in 1930 when the legendary Bentley Blower was about to become the first British competing car in the Mille Miglia race. But despite their best efforts, they had to withdraw prior to the race, citing lack of preparation.

Now, after nine decades since the unfortunate incident, Bentley is returning to complete a feat that it could not achieve back then. The company is returning to complete the thousand-mile Italian test of endurance with two original 1930 4½-litre supercharged Blowers.

The Legendary Bentley Blower

Tim Birkin and then-CEO Woolf Barnato attempted to be the first British drivers to attempt the race in a supercharged ‘Bentley Blower’ also known as the No. 2 ‘Birkin Blower’. The media was disappointed after their withdrawal prior to the race.

A lot of struggle ensued between the driver and the owners of Bentley Motors to choose the perfect vehicle of this race. While W.O. Bentley wanted to increase the engine size, Sir Henry Birkin wanted to just add a new Supercharger to the existing 4-1/2 litre engine. To meet the criteria of the tournament, 50 Blower Bentleys were manufactured for the road.

However, the Bentley Blowers will be returning on track this year. They are:

  • The 4-1/2-litre ‘Birkin Blower’ UU5872
  • The 4-1/2-litre ‘Demonstrator’ GH6951

These legendary cars will be driven by Bentley’s Director of Motorsport, Brian Gush, and Head of Royal and VIP Relations, Robin Peel to achieve a feat that was left unfinished by the Bentley Boys almost 90 years ago.

Born as Walter Owen Bentley, he always had an inclination towards speed and motion. W.O. Bentley lived an extraordinary life of designing and developing speed machines before finally founding his dream motor vehicle company – Bentley Motors in 1919.

Early Life

W.O. Bentley was involved with moving objects since his childhood. At the age of 16, he dropped out of school to pursue his passion and joined an apprenticeship program with the Great Northern Railway. After five years of shoving coal into the firebox, he moved on to the machines on the road.

W.O. Bentley was a skilled driver along with being a great mechanic as well. After winning several races on his modified motorcycles, his modifications were even taken up by several professional racing teams.

The Crucial Discovery

Obsessed with making better and faster cars, the young engineer experimented with alloys of aluminium to make stronger and lighter pistons for engines. After successfully crafting a formula with 88% Aluminium and 12% Copper, his pistons broke all speed records of a car. But his important invention had some other important applications as well.

After the outbreak of the First World War, he used his new and improved piston systems to create powerful engines for fighter aircraft. The Bentley Rotary engine, known as the B.R. 1, was used in the most successful British aircraft during the war.

His vital contribution towards his country got him awarded MBE (Most Excellent Order of the British Empire) and an £8,000 prize money. He now had the capital to change the world of driving forever.

The Birth of Bentley Motors

W.O. Bentley always followed a simple policy – to make a good car that was fast and best in its class. Simple! An ideology that is still followed to make some of the finest cars in the world.

After the success of his first model, the 3-litre version, Bentley went on to perfect his design over and over again. The 8-litre model, the final creation of the maestro, is still considered to be one of the most powerful yet silent cars to be built ever.

Now after 100 years since the inception of Bentley Motors, the Mulsanne W.O. Edition was created to honour W.O. Bentley’s final creation.